TECHMART: A Data-Driven E-Commerce Platform Using Django for Customer Repurchase Prediction Assistance
Ayush Yadav
Scholar, Department of Computer Science & Engineering , Goel Institute of Technology & Management, Lucknow, Uttar Pradesh, India
Manoj Kumar Chauhan
Scholar, Department of Computer Science & Engineering , Goel Institute of Technology & Management, Lucknow, Uttar Pradesh, India
Arman Ansari
Scholar, Department of Computer Science & Engineering , Goel Institute of Technology & Management, Lucknow, Uttar Pradesh, India
Saif Ansari
Scholar, Department of Computer Science & Engineering , Goel Institute of Technology & Management, Lucknow, Uttar Pradesh, India
Arpita Singh
Assistant Professor, Department of Computer Science & Engineering, Goel Institute of Technology & Management, Lucknow, Uttar Pradesh, India
📌 DOI: https://doi.org/10.63920/tjths.52039
🔑 Keywords: Django, Python, E-commerce, Customer Retention, RFM Model, Repurchase Prediction
📅 Publication Date: 30 April 2026
📜 License:
This work is licensed under a Creative Commons Attribution 4.0 International License
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Abstract:
E-commerce platforms today are no longer just digital marketplaces—they are intelligent systems that continuously learn from user behavior to improve customer experience and drive long-term engagement. In this context, data-driven strategies have become essential for understanding customer preferences, predicting future actions, and ultimately increasing customer retention. This paper presents TechMart, a Django-based e-commerce system designed to analyse user behaviour and predict repurchase probability. The system utilizes Python for backend processing and integrates behavioural datasets including purchase frequency, recency, and monetary value (RFM model). Graphical analysis is performed to identify patterns in customer behaviour. The platform demonstrates how combining web development with data analytics can significantly improve business decision-making and user experience
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📖 How to Cite
Ayush Y., Manoj K. C., Arman A., Saif A. (2026). TECHMART: A Data-Driven E-Commerce Platform Using Django for Customer Repurchase Prediction Assistance. TEJAS J. Technol. Humanit. Sci.,, Vol. 05, Issue 02. https://doi.org/10.63920/tjths.52039
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