TEJAS Journal of Technologies and Humanitarian Science

Dr. Shalini Lamba
Head of Department, Department of Computer Science, National Post Graduate College, Lucknow, India

Author

Atif Moin
Student, Department of Computer Science, National Post Graduate College, Lucknow, India

Author

Desh Deepak Kushwaha
Student, Department of Computer Science, National Post Graduate College, Lucknow, India

Author

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Abstract:

The use of electronic commerce, or e-commerce, has transformed a number of industries, including retail, business-to-business partnerships, procurement procedures, and customer service [1]. With the increasing popularity of online shopping, it is critical to understand consumer behaviour in this area. This paper explores the world of e-commerce, specifically online purchasing, with an emphasis on consumer attitudes, levels of satisfaction, and obstacles faced during the process. It looks at patterns of customer behaviour through a survey study, with the goal of offering quantitative insights into the rise of internet purchasing and how it affects consumer behaviour. The study emphasizes how important perceived risk and trust are in influencing consumers' decisions to buy online, with security and privacy issues being major determining factors. Beyond simple transactions, e-commerce is radically changing global business environments and lives, bringing in a new era with significant ramifications for numerous economies and businesses around the world. Therefore, it is critical for businesses navigating this dynamic terrain to stay up to date on developing trends and customer habits in e-commerce.

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